When you learn
100%
Live, with your professor, on a fixed schedule. Every class is in real time.
Hybrid master's · Communication
Master’s Degree in Strategic Marketing
The Master's Degree in Strategic Marketing at ECOTEC University trains professionals capable of designing, leading, and executing innovative marketing strategies that generate value in highly competitive business environments.The…
- FormatHybridLive virtual + in-person experience
- Duration12 months
- Admission100% online
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An advisor will contact you to answer your questions about this master's program.
About the program
Study the Master’s Degree in Strategic Marketing at ECOTEC
The Master's Degree in Strategic Marketing at ECOTEC University trains professionals capable of designing, leading, and executing innovative marketing strategies that generate value in highly competitive business environments.The program combines marketing fundamentals, business intelligence, digital communication, and brand management, preparing professionals to make strategic decisions based on data, technology, and innovation.Through a practical, project-based methodology, students develop competencies in market analysis, omnichannel strategy, automation, branding, and customer experience, strengthening their leadership and business vision.In addition, our alliance with the European University Miguel de Cervantes (Spain) provides access to an international second degree, expanding professional reach in global markets.
What sets you apart
What makes this master's unique
Four concrete skills you will develop that set you apart in your field from the first module.
- 01
Turn unknown consumers into strategic customers
- 02
Data-driven marketing
- 03
Digital strategies
- 04
Turn consumer data into strategies
How you study
Live virtual + in-person experience
When you practice
4hours
On campus: case studies, simulations, workshops and networking.
Graduate profile
What you will be able to do
- Apply strategic marketing strategies based on data and innovation.
- Develop comprehensive marketing plans focused on measurable results.
- Implement Business Intelligence techniques for effective decision-making.
- Manage brands, products, and customer experience (CX) in digital environments.
- Design communication, omnichannel, and digital marketing strategies.
- Integrate artificial intelligence and automation into marketing processes.
- Strengthen leadership and the management of commercial and creative teams.
- Apply ethical and sustainability principles in business management.
- Analyze the financial impact of marketing decisions.
- Lead digital transformation and organizational growth projects.
Study plan
Curriculum and brochure
Download the curriculum with every course and the brochure with the program details.
Admission
Admission requirements
A bachelor's degree registered with SENESCYT (Ecuador's higher-education registry). The application is 100% online.
- 01
Application form
Completed online.
- 02
ID card or passport
1 color copy.
- 03
Résumé
Up to date.
- 04
Bachelor's degree
Registered with SENESCYT.
Why ECOTEC Graduate School
Why study the Master’s Degree in Strategic Marketing at ECOTEC?
- 01
International faculty
Professors from several countries bring a comparative view and cases from other markets.
- 02
Real networking
Your cohort, your faculty and our graduates become your professional network.
- 03
Applied AI Certificate
You earn a certificate in applying artificial intelligence in your field.
- 04
Company visits and practice
You get to know companies and institutions in your field up close.
This master's also includes a second degree from UEMC Business School, Spain.
Keep exploring
More master's programs in Communication
Frequently asked questions
What people ask most about the Master’s Degree in Strategic Marketing
Start your Master’s Degree in Strategic Marketing today
An advisor supports you through the whole process: requirements, format and start dates.
