Academic Calendar
Hybrid
Master’s Degree in Strategic Marketing
Second Degree
INTERNATIONAL
The Master’s Degree in Strategic Marketing at ECOTEC University trains professionals capable of designing, leading, and executing innovative marketing strategies that generate value in highly competitive business environments.The program combines marketing fundamentals, business intelligence, digital communication, and brand management, preparing professionals to make strategic decisions based on data, technology, and innovation.Through a practical, project-based methodology, students develop competencies in market analysis, omnichannel strategy, automation, branding, and customer experience, strengthening their leadership and business vision.In addition, our alliance with the European University Miguel de Cervantes (Spain) provides access to an international dual degree, expanding professional reach in global markets.
What will you learn?
- Apply strategic marketing strategies based on data and innovation.
- Develop comprehensive marketing plans focused on measurable results.
- Implement Business Intelligence techniques for effective decision-making.
- Manage brands, products, and customer experience (CX) in digital environments.
- Design communication, omnichannel, and digital marketing strategies.
- Integrate artificial intelligence and automation into marketing processes.
- Strengthen leadership and the management of commercial and creative teams.
- Apply ethical and sustainability principles in business management.
- Analyze the financial impact of marketing decisions.
- Lead digital transformation and organizational growth projects.
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BROCHURE
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International Faculty
Our master’s degree programs have a faculty made up of international professors recognized for their international careers and extensive professional experience.
Thanks to their training and practice in different countries, students receive a global and comparative perspective, enriched with real cases and best practices from the academic and professional fields, with faculty members from Peru, Colombia, Argentina, and Spain.
Application Process
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Document
submission
submission
Document review
and approval
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Tuition
payment
payment
Admission
notification
notification
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Education that drives your leadership
ECOTEC Graduate School offers programs designed to strengthen your leadership, enhance your skills, and connect your knowledge with the real challenges of the business and international environment. Get ready to transform your career with a global vision and professional impact.
